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Through ongoing Ad Effectiveness Research,
marketers on King ® are assessing the impact of
real-world campaigns in the minds of consumers.
They are discovering that their online campaigns
not only help them achieve their branding goals
but also improve their bottom line by motivating
consumers to buy.
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Advertising By King is key to increasing
top-of-mind awareness for your brand:
71 percent of the campaigns measured on
KING showed significant increases in unaided
brand awareness.
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Campaigns By King are successful at
conveying advertised messages:
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60 percent of the campaigns measured on KING
showed significant increases in message
association.
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Advertising By King is memorable to site
viewers:
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57 percent of the campaigns measured on KING
showed significant increases in advertising
awareness.
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As frequency of exposure to ads By King
increased, brand awareness and message
association also increased.
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